Privacy Policy
We at Farmex understand that your privacy is important to you and that you care about how your personal data is being used and shared online. We respect and value the privacy of everyone who visits this website https://www.farmex.co.uk (“Our Site”) and will only collect and use personal data in ways that are described here and in a manner that is consistent with our obligations and your rights under the law.
Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of our Privacy Policy is deemed to occur upon your first use of Our Site. If you do not accept and agree with this Privacy Policy, you must stop using Our Site immediately.
1. DEFINITIONS AND INTERPRETATION
In the Policy, the following terms shall have the following meanings:
“Cookie” means a small text file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site. Details of the Cookies used by Our Site are set out in Section 13 below;
“Personal data” means any and all data that relates to an identifiable person who can be directly or indirectly identified from that data. In this case, it means personal data that you give to us via Our Site. This definition shall, where applicable, incorporate the definitions provided in the General Data Protection Regulation 2016/679 (“GDPR”); and
“We/Us/Our” means Farmex Ltd, Unit 4 Wyvols Court Farm, Basingstoke Road, Swallowfield, Reading RG7 1WY UK
2. INFORMATION ABOUT US
2.1. We own and operate Our Site
2.2. Our Data Protection Officer is the Company Secretary, currently Hugh Crabtree, who can be contacted by email at hugh@farmex.co.uk or by post at the address stated above.
3. WHAT DOES THIS POLICY COVER
The Privacy Policy applies only to your use of Our Site. Our Site may contain links to other websites. Please not that we have no control over how your data is collected, stored or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.
4. YOUR RIGHTS
4.1. As a data subject, you have the following rights under the GDPR, which this Policy and our use of personal data have been designed to uphold:
4.1.1. The right to be informed about our collection and use of personal data;
4.1.2. The right of access to the personal data we hold about you (see Section 12);
4.1.3. The right to rectification if any personal data we hold about you is inaccurate or incomplete (please contact us using the details in Section 14);
4.1.4. The right to be forgotten – i.e. the right to ask us to delete any personal data we hold about you (we only hold your personal data as long as we need it to conduct our business with you, as explained in Section 6 but if you would like us to delete it sooner, please contact us using the details in Section 14);
4.1.5. The right to restrict (i.e. prevent) the processing of your personal data;
4.1.6. The right to data portability (obtaining a copy of your personal data to re-use with another business, service or organisation);
4.1.7. The right to object to us using your personal data for particular purposes and;
4.1.8. Rights with respect to automated decision making and profiling.
4.2. If you have any cause for complaint about our use of your personal data, please contact us using the details provided in Section 14 and we will do our best to solve the problem for you. I we are unable to help, you also have the right to lodge a complaint with the UK’s supervisory authority, the Information Commissioner’s Office.
4.3. For further information about your rights contact the Information Commissioner’s Office or your local Citizens’ Advice Bureau.
5. WHAT DATA DO WE COLLECT?
Depending upon your use of Our Site, we may collect some or all of the following personal and non-personal data (please also see Section 13 on our use of Cookies and similar technologies):
5.1. Name;
5.2. Address;
5.3. Contact information such as email addresses and telephone numbers;
5.4. Demographic information such as postcode, preferences and interests;
5.5. IP address;
5.6. Web browser type and version and;
5.7. Operating system
6. HOW DO WE USE YOUR DATA?
6.1. All personal data is processed and stored securely, for no longer than is necessary in light of the reason(s) for which it was first collected. We will comply with our obligations and safeguard your rights under the GDPR at all times. For more details on security see Section 7 below.
6.2. Our use of your personal data will always have a lawful basis, either because it is necessary for our performance of a contract with you, because you have consented to our use of your personal data (e.g. by subscribing to emails) or because it is in our legitimate interests. Specifically, we may use your personal data for the following purposes:
6.2.1. Providing and managing your access to Our Site;
6.2.2. Personalising and tailoring your experience on Our Site;
6.2.3. Supplying our goods or services to you (please note that we require your personal data in order to enter into a contract with you);
6.2.4. Replying to emails form you;
6.2.5. Supplying you with emails that you have opted into (you may unsubscribe using the link at the bottom of each email or you may opt-oout at any time by emailing us directly);
6.2.6. Analysing your use of Our Site to enable us to continually improve Our Site and your user experience.
6.3. With your permission and/or where permitted by law, we may also use your data for marketing purposes which may include contacting you by email with information, news and offers on our goods and services. We will not, however, send you any unsolicited marketing or spam and will take all reasonable steps to ensure that we fully protect your rights and comply with our obligations under GDPR and the Privacy and Electronic Communication (EC Directive) Regulations 2003.
6.4. Third parties whose content appears on Our Site may use third party Cookies as detailed below in Section 13. Please refer to Section 13 for more information on controlling Cookies. Please note that we do not control the activities of such third parties, nor the data they collect and use and we advise you to check the privacy policies of any such thirs parties.
6.5. You have the right to withdraw your consent to us using your personal data at any time and to request that we delete it.
6.6. We do not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected.
7. HOW DO WE STORE YOUR DATA?
7.1. We only keep your personal data for as long as we need to in order to use it as described above in Section 6 and/or for as long as we have your permission to keep it.
7.2. Data security is very important to us and to protect your data we have taken suitable measures to safeguard and secure data collected through Our Site.
8. DO WE SHARE YOUR DATA?
8.1. We may sometimes contract with other third parties to supply goods and services to you on our behalf. These may include search engine facilities and sub-contractors. In some cases, these third parties may require access to some or all of your data. Where any of your data is required for such a purpose, we will take all reasonable steps to ensure that your data will be handled safely, securely and in accordance with your rights, our obligations and the obligations of the third party under the law.
8.2. We may compile statistics about the use of Our Site including data on traffic, usage patterns, user numbers, sales and other information. All such data will be anonymised and will not include any personally identifying data or any anonymised data that can be combined with other data and used to identify you. We may from time to time share such data with third parties such as prospective investors, affiliates, partners and advertisers. Data will only be shared and sued within the bounds of the law.
8.3. We may sometimes use third party data processors that are located outside of the European Economic Area (“the EEA) (The EEA consists of all EU Member States plus Norway, Iceland and Liechtenstein). Where we transfer any personal data outside the EEA we will take all reasonable steps to ensure that your data is treated as safely and securely as it would be within the UK and under the GDPR.
8.4. In certain circumstances, we may be legally required to share certain data held by us which may include your personal data. For example, where we are involved with legal proceedings, where we are complying with legal requirements, a court order or a governmental authority.
9. WHAT HAPPENS IF THE BUSINESS CHANGES HANDS?
9.1. We may, from time to time, expand or reduce the company and this may involve the sale and/or transfer of control of all or part of it. Any personal data that you have provided will, where it is relevant to any part of the business that is being transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this Privacy Policy, be permitted to use that data only for the same purposes for which it was originally collected by us.
9.2. In the event that any of your data is to be transferred in such a manner, you will not be contacted in advance and informed of the changes.
10. HOW CAN YOU CONTROL YOUR DATA?
10.1. In addition to your rights under the GDPR, set out in Section 4, when you submit personal data to us via Our Site or where it is collected via one of our Appointed Dealers, you may be given options to restrict our use of your data. In particular, we aim to give you strong controls on our use of your data for direct marketing purposes (including the ability to opt-out of receiving emails from us which you may do by unsubscribing using the links provided in our emails, at the point of providing your details and by contacting us).
10.2. You may also wish to sign up to one or more of the preference services in operation in the relevant country. For example, in the UK, there are The Telephone Preference Service (“the TPS”), the Corporate Telephone Preference Service (“the CTPS”) and the Mailing Preference Service (“the MPS”). These may help to prevent you receiving unsolicited marketing. Please note, however, that these services will not prevent you from receiving marketing communications that you have consented to receiving.
11. YOUR RIGHT TO WITHHOLD INFORMATION
11.1. You may access certain areas of Our Site without providing any data at all. However, to use all features and functions available on Our Site you may be required to submit or allow for the collection of certain data.
11.2. You may restrict our use of Cookies. You can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all Cookies or only third party Cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device. You can choose to delete Cookies on your computer or device at any time, however, you may lose any information that enables you to access Our Site more quickly and efficiently.
12. HOW CAN YOU ACCESS YOUR DATA?
You have the right to ask for a copy of any of your personal data held by us (where such data is held). Please contact us for more details using the contact details below in Section 14. Alternatively, please refer to our Data Protection Policy.
13. OUR USE OF COOKIES
13.1. Our Site may place and access certain first party Cookies on your computer or device. First party Cookies are those placed directly by us and are used only by us. We use Cookies to facilitate and improve your experience of Our Site and to provide and improve our goods and services. All Cookies used by and on Our Site are used in accordance with current Cookie Law.
13.2. Before Cookies are placed on your computer or device, you will be shown a pop-up requesting your consent to set those Cookies. By giving your consent to the placing of Cookies, you are enabling us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however, certain features of Our Site may not function fully or as intended.
13.3. Certain features of Our Site depend on Cookies to function. Cookie Law deems these Cookies to be “strictly necessary”. Your consent will not be sought to place therse Cookies but it is still important that you are aware of them. You may still block these Cookies by changing your internet browser’s settings as detailed below but please be aware the Our Site may not work properly if you do so. We have taken great care to ensure that your privacy is not at risk by allowing them.
13.4. Our Site uses Google Analytics. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling us to better understand how Our Site is used. This, in turn, enables us to improve Our Site and the goods and services offered through it. You do not have to allow us to use these Cookies, however, whilst our use of them does not pose any risks to your privacy or your safe use of Our Site, it does enable us to continually improve Our Site, making it a better and more useful experience for you. Google’s Privacy Policy is available at https://www.google.com/policies/privacy/
13.5. We also use email marketing providers to send newsletters if you have consented to the use of your personal data in this way or if you are a corporate body. Please contact us for further information on the providers we use so we can send a link to the applicable privacy policies of such providers.
13.6. In addition to the controls that we provide, you can choose to enable or disable Cookies in your internet browser. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.
13.7. You can choose to delete Cookies on your computer of device at any time. However, you may lose any information that enables you to access Our Site more quickly and efficiently.
13.8. It is recommended that you keep your internet browser and operating system up-to-date and that you consult the help and guidance provided by the developer of your internet browser and manufacturer of your computer or device if you are unsure about adjusting your privacy settings.
14. CONTACTING US
If you have any questions about Our Site or this Privacy Policy, please contact us by email at hugh@farmex.co.uk, by telephone on 0118 988 9093 or by post at Farmex Ltd, Unit 4 Wyvols Court Farm, Basingstoke Road, Swallowfield, Reading RG7 1WY UK. Please ensure that your query is clear, particularly if it is a request for information about the data we hold about you (as under Section 12 above).
15. CHANGES TO OUR PRIVACY POLICY
We may change this Privacy Policy from time to time (for example, if the law changes). Any changes will be immediately posted on Our Site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of Our Site following the alterations. We recommend that you check this page regularly to keep up-to-date.
